What is Physical Web?
“The Physical Web is an effort to extend the core superpower of the web –the URL- to everyday physical objects”. Scott Jenson.
Thanks to hardware devices called Beacons, Physical Web creates a communication channel that connects the physical and virtual worlds using the Bluetooth Low Energy connection to send “push” notifications to nearby Smartphones that are in their range of action. This connection does not need any tracker native app, only with Google Chrome installed and with bluetooth switched on every user can interact with digital content directly in this physical point.