HOP Ubiquitous - Smart Cities

Smart Cities are the issue on our agenda.

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The key parts of any Smart City are: citizen participation, smart tourism and monitoring towards sustainability.

Cities are complex systems in which different social and economic aspects intervene. Social changes have brought a transformation in the way of consumption and therefore in the way of organizations relation with public.

The rise of the Internet and more specifically the rise of social networks transformed the way in which relationships with publics are managed. (Manifesto Cluetrain) The market shifted from being one-way to becoming a conversation. A much more educated and informed public, which through ICT has access to infinite contents and knowledge.

Society demands more participative conversations, in which the companies are clear and care about the importance absolute transparency towards the audiences, both internal and external.

Co-creation is revolutionizing the way organizations relate to their audiences. But, how would it run to reach citizens effectively?

 

Smart Cities are the issue on our agenda.

It is extremely important that audiences feel heard and understood, and that their contributions do not fall on deaf ears. It is also essential that the collaboration tools are accessible, interesting, fun, dynamic and do not provoke boredom or disinterest of the public.

Within this business there are many companies that develop applications for co-creation or develop programs of citizen participation, but the biggest difficulty is to get really valid data.

It is essential for the survival of any city council to transmit a transparent image and provide an environment open to dialogue.

Most of these companies use data sources of their own creation, with a small part of the population; Others ,to ensure the participation of the public, offer gifts or discounts in exchange for that participation, but are those results really legitimate? To what extent do these answers correspond to the reality of the general needs? Are these answers really justified? All of these questions need to be thoroughly analyzed when implementing citizen participation programs, as these solutions create mutually beneficial ideas that can be used to a great extent. Because in the processes of co-creation the ideas of the public are fed by the organizations; generating a mutual collaboration between the two parties to achieve a more fruitful outcome for all.

Our co-creation tool, Siidi is a dynamic widget that uses new technologies to contextualize information and to invite to participation at the right time and place. Besides that, with the use of this tool the data will not be lost, as they are presented comfortably in a dashboard for its use.

This platform removes existing barriers between the organization and citizens, for example:

  1. It gets rid of institutional barriers that are rooted in extreme bureaucracy and complex structures, making participants easily accessible and involved in the management of the city.
  2. Eliminates problems related to the lack of economic and educational resources, everyone with access to a Smart Phone or Tablet can access the platform.
  3. The psychological barriers are eliminated, giving the citizen confidence in the process and in the measures taken by the organization at the level of local decision-making. Absolute transparency is provided to the process.
  4. It also eliminates problems related to civil engagement, since participation occurs comfortably from your own device anywhere in the city.

Siidi is fully automated; all the information collected is projected in comfortable graphs or sector diagrams, allowing a simple and reliable analysis. Siidi is managed remotely through a management platform; where you can change information whenever you want, it can be turned on or off, can give general communications, among many other features.

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HOP Ubiquitous - Siidi Brochures

Hop Ubiquitous launches the Siidi App in Aarhus city.

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Hop Ubiquitous installed yesterday in Aarhus city the platform of citizen co-creation Siidi. It will be available in the Dokk 1 building and in the Institute for X until 31 March.

https://vimeo.com/hopu

Siidi aims to carry out a co-creation process that allows valuable feedback on the running of each city, particularly in the development of new areas. The App is adapted to the necessities of the cities, looking at efficiency and tailoring the design and information to each user in each place. Co-creation service is possible thanks to Smart POIs technology that makes the interaction easy and agile.

Hop Ubiquitous realized yesterday in Aarhus the deployment of 19 Smart POIs of Siidi technology. With them, the citizens will be able to collaborate in the development and maintenance of their city and they will participate in the draw of an IPad in gratitude for their contributions. So… What are you waiting for to come and participate?

HOP Ubiquitous Siidi Brochures

You should only approach to the Smart Spots with your Smartphone, allow the notification come in it and give your opinion about the promotional products topics asked. The more you comment on, the more participations in the draw.

All these opinions will save in a database allowing local authorities to know the preferences and suggestions of the citizens to work on the issues dealt with in a coherent and respectful way with their city.HOP Ubiquitous from Aarhus

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